About The Project:

The adventure sports enthusiast in me couldn't wait to celebrate the intellectual and physical endurance of the Nike team competing departmentally with their colleagues in an all-out brains and brawn tournament clash.

 

Our team devised a tournament which would test their intellectual acuity and teamwork, while also putting their athleticism to the test, inside the massive Hercules Aircraft Hangar located in Los Angeles California.  The campaign included erecting the largest egg drop height competition ever held and a wipeout style race within the 315,000 square foot aircraft hangar, where Howard Hughes created the flying boat. 

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The biggest challenge to this project was developing a concept that two hundred elite engineers would find ambitious enough to compete in, as well as produce this campaign far from our own headquarters. in Austin, TX with a team less than five people.